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Yeah. I think they were a little confused at first. I was pretty much one of the lads, but I was an old soul even when I was a child. Stuart Matthewman is a British musician who was first part of the band 'Pride' in the early 80s before working with Sade in 1984. I speak with Matthewman, Introducing flexibility from people on how they use the brand. Then we feel were completely cut off and we could just get on with doing what we do. Basically, Im always late, so I never have time to consider the realities. Chipboard we called it. They played really good music, basically. Sydney - March 9, 2022 - IR (ASX:IRI) a leading global provider of performance management and analytics for unified communication and collaboration, IT infrastructure, and payment ecosystems, today announced the appointment of Stuart Matthewman as Chief Marketing Officer (CMO). L+T: Who are some artists you are interested in these days? But, hes also pretty punky and rocky at the same time. We were forever butting heads., Now he does things differently. You are awesome!!! She likes to put out art. Its good. [laughs] I think now, Im less open than I used to be sometimes, because I have to protect myself. SYDNEY, March 8, 2022 /PRNewswire/ -- IR (ASX:IRI) a leading global provider of performance management and analytics for unified communication and collaboration, IT infrastructure, and payment. That was with the group I started off in; I was the backing vocalist and one night we played at this little club, which was basically a pub with a DJ. As Matthewman says, If youre looking at truly business-changing programs not just focused on lead gen but on enabling the business thats truly a successful marketing team. When we moved back from Nigeria, we didnt have anywhere to go, so first we lived with my grandparents, and then my mom got this job as a nurse. I was like, Its amazing, but it sounds like its already done. Others you have to manipulate to get what you want out of them so they can say what you want them to say. And they dont even speak English! Not everything will be perfect. I just like it. It depends on each song, really, how it comes to be. Many love affairs have begun to a Sade album. ' Not long after, Karl Van Den Bossche, a percussionist who also worked with Sade, came through New York to do sessions with the young man behind the demo: A then-unknown Brooklyn native named Maxwell. Stuart Matthewman started marketing in the mid-90s and actually changed careers half way. For the first three numbers, my foot was stuck and I couldnt move. Your email address will not be published. He doesnt put in so much when were composing; its more Andrew and Stuart. Hes a really important member of the band. Teaming with bandmate Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. And America is obviously always an amazing audience. Sades longtime collaborator and famed British musician Stuart Matthewman who is an original member of the band exclusively tells Rated R&B, Were working on a new album., Matthewman says Sade and their creative team currently have a bunch of songs, that eager fans will hear once theyre satisfied with the final product. But today in the B2B space its more about educating people. Years ago, I think it was when By Your Side, the song came out, and big posters were stuck around New York. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. I think the general consensus is we cant possibly leave it that long next time. [1] With Sade Adu, Paul S. Denman, and Andrew Hale, he gained worldwide fame as the guitarist/saxophonist of the band Sade. Stuart is also a member of bands, Sweetback and Twin Danger. When I got to be about 13, I started listening to pirate stations and that really did change my life, because I wasnt that interested in the pop stations. As Cottonbelly, Stuart released the dub/electronic album,X Amounts Of Niceness(2010) and produced remixes for artists: Janet Jackson, Gregory Isaacs, and The Isley Brothers. Maxwell's Waiting Game: R&B Hitmaker Talks Loyalty, Longevity Stuart has. I mean theyre not like, dangerous. But we havent had anyone too scary. If I were somebody else, Im not sure I would like Sade. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Sade released their Bring Me Home Live 2011 DVD a short while ago, which was a homecoming of sorts for the band and their leader, having toured for the first time in a decade. His influences include Jr. Walker, King Curtis, Art Pepper, Gato Barbieri, Ernie Isley, Johnny "Guitar" Watson, Wah Wah Watson, Issac Hayes, Bill Withers, Lee Perry, and Gustav Mahler. I know I dont get angry with anyone except myself, really. Sade signed with Epic Records U.K. division in 1984. Sadness in songs is positive because it brings it out of you; it brings the sadness out. I had an older brother who was always very protective of me. Are you a perfectionist when it comes to your music? Matthewman reflects that although nobody wanted to be the person who runs out the dud campaign, this often manifested itself as competition with everyone you were working with. Stuart is also a member of Sweetback, and was one half of Twin Danger. Thats why hes about to unveil a brand evolution a project which received a standing ovation from the sales team at their internal/soft launch. The early-Nineties airwaves were packed with fusions of rap and R&B: the whiplash-inducing pleasures of New Jack Swing, followed by sample-driven hip-hop soul, which made cross-genre collaborations commonplace. Hours. Its one of the key reasons I really enjoy working at IR., Matthewman is philosophical about international marketing. I think if we tried to a hip-hop track or a pop track or an R&B track or whatever it was, it would sound forced. ' Maxwell recalls. They released two albums, Sweetback (1996) and Stage 2 (2004).[5]. We love it. Maxwell enlisted other pros with enviable track records as well: David Gamson, a former member of, is springy and suave. He is known for Scott Pilgrim vs. the World (2010), Sea of Love (1989) and Spanglish (2004). Hopefully the organisation outlives all of us; but when were here, were the people that live and breathe the brand and we need to project those brand values collectively out to our people and the rest of the world., The new brand is easier to use but, more importantly, employees believe in it. ', Those were just a few elements of what the singer describes as a smorgasbord of cultures flowing into Urban Hang Suite. But those two albums are really separate endeavors; Maxwells music is airier and often more dance-floor friendly, pushing past the 95 b.p.m. Although Im proud of them, it was the most that we could do at that time; at that moment in time, we did our best. I was pretty much one of the lads, but I was an old soul even when I was a child. We had the rises so the band could come up and down on, which meant that we could leave Sade completely on her own on an empty stage with no equipment, no drums, no amplifications, no monitors, anything to sing songs like Pearls or Morning Bird. So very early on when we were thinking of the idea of the tour, we wanted to be able to make it a little bit more theatrical, but as in the sets and using screens and curtains and the lighting. Stuart: I think our formula is the fact that we dont really have a formula. In the years since Urban Hang Suite was released, its frequently been name-checked, along with DAngelos Brown Sugar (1995) and Erykah Badus Baduizm (1997), as a foundational album for the neo-soul movement. But we pretty much approached the album in the way that we always do. I wasnt so sure that I really wanted to be in the front. We were no threat to anybody, but it mightve been different if we had grown up in the city. It can be embarrassing when people go through your private thoughts. 'Maxwell's Urban Hang Suite' turns 25 this week. The record label found the idea of starting an album in this way baffling. After releasing her album Lovers Rock in 2000, Sade wasnt heard again until 2010s Soldier of Love. And if more people take responsibility the blame game goes away.. Just own it. At that time, not many girls bought records; they were just listening to the same records as their boyfriends. Copyright 2023 Penske Business Media, LLC. I just sat and waited., Some of his ambivalence about his path remained even when Urban Hang Suite finally hit stores in April 1996. Did you start listening to jazz at that time? I wanted the cover to not be my face, Maxwell says. The 200 Greatest Singers of All Time In addition, the bass-heavy rhythmic engine for DAngelo and Badu was hip-hop both their debuts were co-produced in parts by Bob Power, who helped mix and engineer A Tribe Called Quests The Low End Theory. So He Built His Own, A Breath of Fresh Air: How Giveon Became R&Bs King of Warmth, It Started as a College Project. I guess we should start off talking about the new album, Love Deluxe. But everything was very programmed-sounding, Matthewman explains. Two hearts beating as one. It opens with The Urban Theme, a vocal-less funk workout that bleeds wah-wah guitar; the track is reprised later on the album in slightly different form, a trick that Gaye used twice on, . We talk about the earliest days, go record by record through the Sade catalog, Live Aid, hit some of the key songs and stories behind them, talk about what's next for Sade and get a taste of his new project, Twin Danger.Michael Sweet of Stryper joins Eric of Pods \u0026 Sods in conversation. "Lost" and "Listen Hear" from blackSUMMERS'night, "Taste My Own Tears" & "It's the Not Knowing" from A Perfect Contradiction, "Downdeep: Hula," "Know These Things: Shouldn't You" & "Gravity: Pushing to Pull" from Embrya, "Lonely's the Only Company (I & II)," "Welcome" & "Whenever, Wherever, Whatever" from Urban Hang Suite, "Tonight Is the Night" Stuart Matthewman Remix. Yeah. I think people do think of me as this depressed person crying in my ivory tower. He cites his musical influences as Junior Walker, King Curtis, Art Pepper, Ernie Isley, Steve Jones, Wah Wah Watson, Issac Hayes, Bill Withers, Lee Perry, Tony Iommi, and Gustav Mahler. http://traffic.libsyn.com/podsodcast/2015-08-18T17_13_14-07_00.mp3, Follow THE PODS & SODS NETWORK on WordPress.com. No, I wouldnt say that, but Im not a real jazz buff. One in particular was Like a Tattoo. That song is about a man who has been in Vietnam, but its not really about Vietnam. Being truly fulfilled in what youre doing, and enjoying it, is important.. People would get together there one night a week; it was outside of London and the stage was made from beer crates. Thank YOU Neil for listening! Unsurprisingly, as head of marcomms, a lot of his answers have to do with good communication. I spoke to various people in the organisation who use the brand: people in the UX team, people in the culture team, solutions engineers who have to build technical documentation using our branding, salespeople who have to deal with PowerPoint slides and finding things on the internet, the product group I spoke to people far and wide, had workshops with people globally: got input from all parts of the world it has gone through many iterations to get to where we got to.. Life+Times: What do you aim to do differently with your live sets each time you tour? I also liked the heavier stuff as well, like Gil Scott-Heron. Sade is one of the few artists who can take a lengthy hiatus, drop an album, steal the show and take another break. L+T: Over the years with creating this Sade sound, what have you done from a production standpoint to kind of tweak the music as you continue with the times? He is the assistant editor. In a recent interview with GQ Magazine, the renowned band revealed they are wrapping up the follow-up to 2010's Soldier of Love. We are using cookies to give you the best experience on our website. La French Radio Portugal : Ne le 16 janvier 1959 au Nigeria, dans le village d'Ibadan, la jeune Helen F Matthewman is tentatively optimistic about the brand update because it has passed the pub test (a concept that the Americans he works with find very amusing), but one thing is clear: his is no ordinary approach to marketing its an evolutionary approach. ' Matthewman recalls. I like to leave what weve already done behind. Whatever book I was reading, that would become my entire life. How long does that formulation of ideas take? Or Love Deluxe, which was maybe more R&B. Our mission is simple: help marketers excel. What changes were they? In the early Nineties, a young Maxwell was enraptured by, music around as a songwriter, Maxwell recalls. So, the picture someone has of you is never completely true. I was walking in like, I think youre incredibly valid. A lot of the results Matthewman has seen at IR relate to how he defines success, both in life and in marketing. When I was ten, I quite remember liking Maggie May, but that was it. L+T: So now whats next for the band? Its almost unreal; almost magical. We carry a pipeline and a revenue target. He says, The key things to me are consistency, flexibility and collaboration with your key stakeholders: thats the rest of your marketing team around the globe as well as sales, service and people speaking to your customers and enablement. He adds that its critical to listen to the people in the regions for the nuances that happen locally and to work with them to make sure the campaign is actually going to land and work. The record company knows theres no point in nagging us or giving us deadlines. I am an entrepreneurial, customer-centric and results focused marketing and consulting professional with extensive experience across diverse industries. I used to read a lot back then as well, at least up until the age of 15. And the thing about the way that we write music, the way that we do our songsis that we never set it up like, Oh we should do a ballad now or we need another up-tempo song or we should do this or that. I travel with it and sometimes I look around and cant find it. Were a lot of things, but when youre singing, when youre presenting yourself, you dont give everything away. Yeahyeah. They have released two albums, Sweetback (1996) and Stage 2 (2004). I do think you should think about the fans but hopefully our fans will grow with us. [6] In an interview with Pete Lewis for Blues and Soul print magazine, issue 1098, Paloma Faith discusses working with songwriters: "another person I really clicked with was Stuart Matthewman, who is Sade's co-writer. I was like, Its amazing, but it sounds like its already done. Their self-titled album was released on Decca/Universal in 2015. [8] Vanessa Bley was killed in a car crash on 25 October 2019 in California.[9]. As an international marketer, Matthewman works with a team around the world who need to collaborate closely but also be able to work independently to produce marketing campaigns that make sense for their local market. What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal with a global head of marketing communications? Some of the things I write down, theyll never be on a record. They were sweet blokes, because if it wasnt for their blind faith in me, I wouldnt be singing. That was very much Sophie [Muller] and Sade together. And thats partly why Stuart and I gathered these insights, and are sharing them with you, readers: because we believe that success comes from learning and sharing. We have no rules in the studio so anyone is, you know, always open to try anything. You can find out more about which cookies we are using or switch them off in settings. We talk about the earliest days, go record by record through the Sade catalog, Live Aid, hit some of She did, however, tease us with an original song (Flowers in the Universe) contribution to Disneys A Wrinkle in Time soundtrack. 'Urban Hang Suite' Left Him No Choice", "How Maxwell Captured the Sounds of Timeless Soul on 'Urban Hang Suite': 25 Years Later", "Driver in Fatal 154 Crash Was a Ticking Time Bomb", Stuart Matthewman Career Retrospective Interview from August 2015 with Pods & Sods, https://en.wikipedia.org/w/index.php?title=Stuart_Matthewman&oldid=1139495855, This page was last edited on 15 February 2023, at 12:40. With Sade Adu, Paul S. Denman, and Andrew Hale, he gained worldwide fame as the guitarist/saxophonist of the English band Sade. L+T: Have you noticed a change in your audience over time? He says, That often led to people fudging results or trying to put gloss on campaigns where they probably could have taken learnings out of things where they didnt work or try to understand why they didnt work, instead.. I collect ideas in my head all the time. But, your songs have meant so much to so many. I think people do think of me as this depressed person crying in my ivory tower. Sade: This time we wanted to do something more theatrical and take the audience somewhere unexpected. Some 20-year0-olds, some college kids seem to be. I was like, Thats the point it starts with an instrumental and ends with a slow version of the same instrumental. We dont consciously say I want this song to sound like that one, but it creeps in there. L+T: Do you think that that preserves the organic quality of the music? Stuart: No! Some organisations focus on leads or marketing qualified leads (MQLs). 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[pause] But, we were talking about Paul. As beautifully sweet as she was wickedly talented, Sade was the anti-diva Diva. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band, Sade's inception in 1983, releasing ten albums and collecting four Grammy awards along the way. They sat on the first album for a long time before they put it out in America.) I was in a studio apartment with one window that faced a brick wall, Maxwell remembers. In that I could just hum something to him and, though it could seem like a really shoddy idea, he would somehow immediately just play the right chords that would make it sound like something really special. L+T: Have you encountered any crazed Sade fans? I wish I could take it out on other people. L+T: What still keeps you so passionate about making music? Because of my age, Ive been thinking a lot about what we are going to do, how we are going to get out of this mess. You just try to make a record that you like, that you would buy yourself. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. A guy from the record company came in and said, Its really beautiful, have you got drums coming in? The things that most depress you are often the things that you write about. L+T: Amazing! You know, theyve kind of grown older but theres a lot of younger people in the audience this time as well. But we were accepted and there were no problems, no questions or conflicts because we were different. Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band,Twin Danger, resultingina unique sound described as "The love child of heroin jazz and seductive darkness. So I mean yeah we have such a cross-section of people out there. Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band, In 2016, Stuart has kept busy back in his recording studio with several projects underway: co-writing and producing two songs on Maxwell's latest album earlier this year and composing the film score for the movie. Stuart: Its quite amazing! Matthewman can be heard on saxophone, guitar, keyboards, and programming. In 1995, percussionist Karl Vanden Bossche introduced Matthewman to then unknown singer Maxwell. (The Roots also helped out extensively on Baduizm.) Running a global content team is always a business challenge. Yes we speak English a kind of English compared to the Americans. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band, Sade's inception in 1983, releasing ten albums and collecting four Grammy awards along the way. Sade: They are getting younger and older. Stuart is an avid cyclist, training and racing with New York race team, RBNY Racing. What I could immediately grasp, I took in. The internet and content have had a huge part to play in this you have to be up front about how youre educating people and helping them with a buying decision. Related Stories I always see it as a compliment. We know what to expect from each other and how to deal with each other as well. Then, when they decide to buy, youre in the mix because youve assisted them with taking that journey.. Good questions. Theres not much else I would change-the mistakes Ive made have made me grow braver. He just wears like latex dresses and hell film himself getting ready for the concert like putting on these dresses at home and then kind of films himself arriving at the concert and then hell film himself at the concert. I wasnt really a Rod Stewart fan, but that one song. with the demo that entranced Matthewman, Til the Cops Come Knockin, which had originally been written by Hod David with a bass line that reminded the singer of Motown great James Jamerson. Matthewman can be heard on saxophone, guitar, keyboards, and programming. It would be easier to blame somebody else, but Im not that kind of person. Not just people hanging out with their parents! Therell be no more messaging, people are going to bed. He has appeared on all of Sades albums: Diamond Life, Promise, Stronger Than Pride, Love Deluxe, and Best of Sade, all of which went triple platinum in the U.S. and have totaled sales over 40 million albums worldwide. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. The following week, Perry escorted me to Sades midtown hotel suite overlooking 6th Avenue. We were working on Love Deluxe for about four months, physically making it. Sade signed with Epic Records U.K. division in 1984.

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