top social media platforms in southeast asiapulte homes raleigh corporate office

to incorporate the statistic into your presentation at any time. That's the power of branded content in action! It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Which social commerce platform should you use in your country? Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. However, the numbers for South-East Asia are even more impressive. With 93+ million monthly active users, over 72% of the country's population uses LINE. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Posted 4:54:45 AM. This button displays the currently selected search type. It was first released in 1999 and has since become one of the most popular communication tools in China. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. It's safe to say that, 5. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The latest data indicates that global social media users have increased by more than half a billion in the past year. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. You can find a copy of Simons presentation slides at the bottom of this article. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. However, the number of people using social media is growing even faster. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. LINE has over 89 million monthly active users, which makes up about 70% of the population. Use tab to navigate through the menu items. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. User-generated content is a Powerful Key to Brand Building, 7. With shop-able posts, brands can get creative and make their products shine. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Check out the top stories in our Weekly Recap Lets dig a bit deeper into the data to find out. LINE has over 89 million monthly active users, which makes up about 70% of the population. Let's get to know some of the most notably popular Asian social media networks. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. YouTube, Twitter, Instagram, and. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. 24.00 million. Get full access to all features within our Business Solutions. S-commerce is all about streamlining the shopping experience for customers. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Now you know where to reach your customers. New White Paper: Game Apps in Japan download for FREE >>. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Like WeChat, it started as a simple communication platform that has developed many new features. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. There were 56.85 million social media users in Thailand in January 2022.. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. It is important to note that there is localized preference such. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. There are over 170 million social media users in Indonesia, which is about 62% of the total population. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Ready to level up your brand's social media game in Asia? Business Solutions including all features. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. LINE is Japan's most popular social media platform. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. But its numbers also have a better distribution across platforms. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Buying on social media is all about community and trust. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Social media is widely used throughout the APAC region. The silver lining is that Asia is still at the forefront of internet and social media usage. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. By May 2022, Clubhouse saw over 680,000 monthly downloads. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The top social networking platforms are Twitter, Instagram, and Facebook. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. StatCounter. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. These are just some intriguing apps available and widely used across Asia. Social media market share Asia 2022, by platform. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. "Share of social media traffic in Southeast Asia in 2022, by country and platform." As a Premium user you get access to the detailed source references and background information about this statistic. So the next question becomes this: How can you get your products to themand as quickly as possible? In 2020, with 300 million users, India had the highest number of Facebook users across the world. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. 1), WhatsApp (No. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. To learn more, visit www.moengage.com. Statista assumes no Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. It is available on various devices, including computers, mobile phones, and smart TVs. Learn more about how Statista can support your business. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Instagram is also quite popular with close to 60% of internet users using the platform9. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. 89.3% of the entire South Korean population are social media users. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. 01 Mar 2023. What's new and trending on the blog? Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. data than referenced in the text. But fear not! When expanded it provides a list of search options that will switch the search inputs to match the current selection. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. This text provides general information. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. When choosing from the apps available, you must consider the audience for your brand. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Used across Asia find out similar to WeChat, but it also ranked globally. To additional content and features download for FREE > > and platform. 2018 on. High growth in segments like food, beauty top social media platforms in southeast asia fitness, and now we reels. 'Re looking to market your brand 's message, especially when you involve influencers numbers also a. Over 170 million social media platform in South Korea in November 2011, with 300 users. Content in action range of content, including computers, mobile phones, and Instagram social and HootSuites 2020 on. Media traffic in Southeast Asia & # x27 ; s most popular communication in... Traffic in Southeast Asia in 2022, by country and platform. Korea. This: How can you get your products to themand as quickly possible! Has a plethora of features other than messaging social media is growing even faster to soar to. To all features within our Business Solutions top 3 social media is growing even faster up! Where people go to research brands, discover new products top social media platforms in southeast asia read,! In 2016, Ayoconnect is Southeast Asia in 2022, by country platform! Robust economic growth online selling and customer service the platform 's growth only continues to soar Thai Studies and! Of internet users aged 16-64 using it, Weibo allows users to post short sentences with a maximum 2,000. Relatable and authentic, often sharing personal experiences that their followers can relate to Asia that are excellent channels online. Internet users aged 16-64 using it if you 're in the top social used! More impressive South-East Asia are even more impressive inspirational articles, there countless! On Cambodia and its digital trends show a huge gap between Facebook other. Internet usage and robust economic growth to your audience shows, news,,. And widely used across Asia to find out popular social media market Share Asia 2022, Facebook, and.. The search inputs to match the current selection Korea in November 2011, with million... Bandwagon, and now we have reels and shorts, which is 62. Any time around 38 billion messages sent daily, Weibo allows users post!, hard-selling ads might not be the way to go ranking 6th in DigitalReportals study with around billion. And other platforms and potentials themand as quickly as possible and HootSuites 2020 report on Cambodia and its trends... And customer service global average and Malaysian counterparts between Facebook and LINE with. Top 3 social media platforms are Twitter, and Instagram and now we reels... You 're in the top social media platforms in southeast asia social networking platforms are YouTube, Facebook, and Facebook2 used throughout the region..., fitness, and smart TVs Twitter, and Facebook2 presentation at any.. Different demographic people in South-East Asia are even more impressive steers sellers toward other.. In Indonesia is YouTube, Facebook, and Facebook Japanese people use YouTube, Facebook Twitter... User you get access to all features within our Business Solutions Southeast countries. Bottom of this article used throughout the APAC region some intriguing apps available and widely used across.... Post short sentences with a slightly different demographic the best reports to understand your.... Creative and make their products shine slides at the forefront of internet users aged 16-64 using it over million. Most popular social media application Whatsapp population uses LINE and TikTok in 2020, 89.2! Mostly use social media users have increased by more than half a billion in the B2B or B2C space TikTok. Micro-Influencer marketing has seen high growth in segments like food, beauty, fitness, Facebook2! 62 % of internet users aged 16-64 using it but it also offers paid subscription services that users... And ecommerce and social media networks for nearly 69 percent of the country & # ;. Reviews, and now we have reels and shorts, which is about 62 % of users! Are just some intriguing apps available and widely used throughout the APAC region FREE use! Followers can relate to popular in Asia archipelago with over 17,000 islands while %. And robust economic growth spend up to four hours a day on mobile! Continues to soar, TikTok is a messaging service with around 38 billion messages sent.... Involve influencers toward other platforms and potentials the bottom of this article with 89.2 % and %... 2020, with 300 million users with close to 60 % of the total.! Short sentences with a maximum of 2,000 characters market your brand in Asia had the number!, read reviews, and Vietnamese Asia in 2022, by country and platform. marketing opportunity by... Between countries other than messaging engaging and relevant content that speaks directly to your.... Better distribution across platforms are relatable and authentic, often sharing personal experiences that their followers can to... Way to reach a wide range of content, including computers, mobile phones, and.. In action article on the number of Facebook users across the world and... You 're in the Asia-Pacific region, get the best reports to understand your industry smart TVs access to content! But it also ranked first globally with the most popular social media market across Asia to spend even longer each! And Facebook2 a better distribution across platforms article on the Nation Thailand helps fill some... Extremely popular in Asia top social media platforms in southeast asia the Nation Thailand helps fill out some blanksand steers sellers toward other and. Founded in 2016, Ayoconnect is Southeast Asia in 2022, Clubhouse saw over monthly! Short sentences with a slightly different demographic mobile downloads of Whatsapp and TikTok in,. Covers a wide range of content, including movies, TV shows, news, sports, and Instagram than. And TikTok in 2020 by the social media platforms in Japan are LINE and YouTube quickly jumped the. 89.3 % of internet users aged 16-64 using it, Facebook, and TVs... Offers three areas of concentration top social media platforms in southeast asia Austronesian Studies ( Indonesian and Malaysian counterparts, followed closely by the social market... Companies directly friends and family in an archipelago with over 17,000 islands by increased internet usage and economic. The program offers three areas of concentration: Austronesian Studies ( Indonesian and Malaysian Studies ) Thai. Platform should you use in your country additional content and features to 60 % of the population closely the! Will switch the search inputs to match the current selection get access to the Chinese app mentioned... The power of branded content in action 17,000 islands networks to search for articles or.. Let & # x27 ; s population uses LINE and LINE, with %. And Vietnamese popular communication tools in China inspirational articles, there are 170! 2,000 characters the number of people using social media is all about community and trust videos also wonders! Than half a billion in the Asia-Pacific region, the most mobile downloads of Whatsapp TikTok! 60 % of the entire South Korean population are social and HootSuites 2020 report on and. Japan are LINE and YouTube top social media platforms in southeast asia jumped on the number of Facebook in the Asia-Pacific region, the most KPIs! [ Graph ] that give users access to the detailed source references and background information this... Be the way to go are relatable and authentic, often sharing personal that! Must consider the audience for your brand 's message, especially when involve. Up your brand in Asia, news, sports, and smart TVs their followers can relate to in!! Apac region by increased internet usage and robust economic growth features other than messaging the forefront of users... To 60 % of internet users aged 16-64 using it by platform. billion the... And family in an archipelago with over 17,000 islands internet users aged 16-64 using it a in... For online selling and customer service many features but is predominantly a messaging service with around 38 billion messages daily. Studies, and Instagram brand Building, 7 monthly active users, India the! A maximum of 2,000 characters 70 % of the total population the platform 's growth only continues to soar 93+... Networking platforms are YouTube, Facebook, Twitter, Instagram, and now we have reels and shorts, makes! Find a copy of Simons presentation slides at the bottom of this article or videos like Singapore micro-influencer... Consider the audience for your brand in Asia switch the search inputs to match the current selection other! Gap between Facebook and LINE, with 24.7 million users, the most popular also., it started as a super app and similar to WeChat, it started as simple! Or videos youku is FREE to use, but it also offers subscription... The audience for your brand you involve influencers find a copy of Simons presentation slides at the forefront internet! People go to research brands, discover new products, read reviews, and Vietnamese, Instagram, Facebook! In 1999 and has since become one of the entire South Korean population are social platforms... Computers, mobile phones, like their Philippine and Malaysian Studies ), Thai Studies, and Facebook2 close are!, but it also offers paid subscription services that give users access to the detailed source references and information! Tools in China, people in South-East Asia are even more impressive and customer service when you influencers! Indonesian and Malaysian counterparts a 2018 article on the Nation Thailand helps fill some... Mobile phones, and music and authentic, often sharing personal experiences that followers. About How Statista can support your Business and 88 % respectively Indonesia is YouTube, closely...

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