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Shop our online catalogs to get the first look at new products, special sales and other promotions. The difficulties one sees ahead should only encourage him to put his head a little higher in the air and walk more firmly and courageously, Thorne told Colliers magazine. Sales Catalog, Fall & Winter, 1894 / page 242, Montgomery Ward & Co. He wanted to use retail stores as an outlet for surplus goods. Required fields are marked *. Ward also began to develop a business idea of his own; one that borrowed from the big city wholesalers, but was better equipped to meet the needs of the smalltown and rural customers hed come to know from his wandering salesman days. See our presentation package for some examples. Bully for you, Mr. Ward. I wanted them to be an important part of the company. Home page; Catalogs . Beyond their success in the mail order industry, as many Chicagoans surely remember, Ward expanded into the retail sector in 1926 with the opening of its flagship store in Chicago, located on S. Michigan Avenue. More than 200 correspondents, stenographers and typewriters are busy every day writing letters to friends and customers all over the world., unsightly wooden shanties, structures, garbage, paving blocks and other refuse piled thereon., a human icicle, shunning and shunned in all but the relations of business., I think there is not another man in Chicago who would have spent the money I have spent in this fight with certainty that even gratitude would be denied as interest,, fought for the poor people of Chicago, not the millionaires. Subject: Montgomery Ward Catalog n93 Circa 1917 Reviewer: rhealei - - February 23, 2019 Subject: Great I made an account just to say this was a wonderful resource. His business was growing and succeeding, but it was still an upstart organization whichas a conduit between urban manufacturers and far-away farmersrelied heavily upon messaging to close the gap and earn the publics trust. Swainson (b. A bright red nose that would shine through fog like a flood light.. After a few years, Wards brother-in-law George R. Thorne joined him in the business, and the catalog was finding a real footing in the Heartland, expanding to 72 pages, albeit with just a dozen or so illustrations included. . Every season Montgomery Ward features a variety of new and exciting products in our online catalog. One would presume that Robert L. May was set for life, but in reality, after focusing on Rudolph properties throughout the 1950s, he eventually found himself back in Montgomery Wards copy departmenta victim of Americas sky high tax rates at the time. Cunning tricks dont go here any more than downright dishonesty. . 1888)a Swedish immigrant whod made her name with a leading design firm in New Yorkwas recruited by Wards new sales manager Walter Hoving (whom Avery had poached from Macys). Avery, Sewell L. (Sewell Lee), 1873-1960. . . Montgomery Ward voucher code is the best choice for you. This catalog lists the microfilmed copies of the original 1790-1890 schedules and the published 1790 schedules. The character of Rudolph took a hiatus during the war years, but the booklet was re-published, with slight tweaks, and handed out in even greater numbers in 1946, re-igniting reindeer-mania. In 1872, Montgomery Ward & Company launched America's first general mail order company. The finding aid was encoded by JoNel Wilmot and D. Claudia Thompson in 1018. Farm Progress is part of the Informa Markets Division of Informa PLC. Capture a web page as it appears now for use as a trusted citation in the future. And where every solitary man is strictly on the square, you cant get anything but a square deal. Well before Pearl Harbor, Averya tough talking multi-millionairehad established himself as a staunch opponent of the New Deal and, in particular, the growing influence of labor unions. 1939 Spring / Summer Montgomery Ward Catalog - Dave's Vintage Bicycles Vintage bicycles and parts for sale on eBay! Collection contains Montgomery Ward catalogs and 194 35 mm microfilm copies (1874-1985); competitors' catalogs including Aldens (1954-1981), J.C. Penney (1963-1982), Sears (1954-1982) and Spiegel (1962-1983); correspondence (1889-1985) including approximately 20,000 letters between the general public and Ward regarding the National War Labor Board and the 1944 government seizures; scrapbooks of newspaper and magazine articles on Ward and competitors (1971-1987) including extensive national press coverage of the 1944 seizures; handwritten musical scores by Nathan Lang Van Cleave for the 1940s radio programs "The Man Behind the Gun" and "This Is Our Enemy"; news releases; organization charts; speeches; photographs; title abstracts for Chicago real estate; advertisements; legal documents; manuals; and financial files. In January of 1920, despite an extremely profitable 1919 Christmas season, Robert Thorne seemed to anticipate complications in the new decade. This Old Barn: Sears was the front-running company and the most successful at this venture. As folks of the Baby Boom generation will recall, the company had one last run left in them, as they rebuilt their infrastructure, opened fancy new department stores in the countrys rapidly sprouting suburban shopping malls, and produced upwards of 45 million catalogs a year: a big spring and fall issue, and a bunch of specialized issues: Automotive, Christmas, Farm & Garden, Photographic, Sporting Goods, Toys, and even Power Tools, among others (most were still produced by Wards longtime Chicago printing partner, R. R. Donnelley). Theodore Merselesformer VP of the National Cloak & Suit Co.was its president, and the aforementioned General Robert E. Wood was VP. After several years of working as a traveling salesman among rural customers. Consolidation and merger of corporations. As a traveling frontier salesman of the Great Plains, young Aaron Ward was usually far from the battlefields of the Civil War, despite being of the right fighting age. I wonder if theres a Montgomery Ward Museum of sorts that houses old MW products and displays them. It shouldn't take longer than 3-4 weeks to arrive. Comparatively, other mail order services up to this point were either industry/trade specific or for an elite customer base. $200-400 HWAC# 146288Lot# 1527 Montgomery Ward Wood Crate c1910 End panels say Montgomery Ward & Co of Chicago the great mail order house/ send for catalog enlarged black letters. . When a new store was opened in Evansville, Indiana, in 1929, a full page Wards ad in the local paper described its fashion department as an organization devoted completely to studying the prevalent styles of New York and those reflected from Paris. We study methods of improving our business as we would a science. Ward was ultimately victorious in his effortsLake Park was reborn as Grant Park in 1901, and the Field Museum was built further south on land donated by the Illinois Central Railroad. . Sales Catalog, Fall & Winter, 1894 / front, Montgomery Ward & Co. Check out our wide selection of colorful bedspreads, handy bathroom space savers and high-tech electronics. The kits came in 447 different designs, from the grand "Magnolia" ($5,140 to . It is not a side issue with us, but our entire business. Montgomery Ward & Co. Catalogue and Buyers' Guide (1895) Paperback - February 3, 2015 by Montgomery Ward & Co. (Creator) 105 ratings Paperback $41.01 8 Used from $41.01 Mass Market Paperback from $113.00 2 Used from $113.00 1 New from $237.02 Digitized by Two Cat Digital Inc. Kodak HR500 Universal film scanner ICC Profile: Adobe RGB 1998 Colorspace: Adobe RGB 1998. Believe it or not, the cheaply-made, 32-page Rudolph the Red-Nosed Reindeer booklet featured in our museum collection is among the more valuable items we have on display. This takes in everybody from the President to the office boy. Roosevelt eventually lost patience himself, and in April of 1944, he took drastic action, ordering the seizure of Montgomery Wards Chicago offices and the direct removal of the 69 year-old Avery, who was literally carried out on to the street by two members of the National Guard. A nose! Even after the famous Rudolph stop-action animation TV special debuted in 1964, the characters creator remained a catalog copywriter in Wards Chicago office, finally retiring in 1970 at the age of 65 (he died in Evanston in 1976). . Wal-Mart and Target pummeled the stumbling old giant in the 1990s, and parent company GE Capital finally put Wards to bed after the Christmas season of 2000, announcing the closure of all 250 of its remaining storesand its Chicago offices. Retta D Click the image below to flip though the entire 1939 Rudolph booklet: [Ward catalogues No. . A supplement from 1993 is included as well. Montgomery Ward was created by "Aaron Montgomery Ward " in 1872 as the first every dry goods mail-order catalog business in Chicago Illinois. Timber-frame techniques and craftsmanship began to vanish. Rudolph, the Red-nosed Reindeer, it seems, is becoming the irresistible hero. In settling the Ohio wilderness, hundreds of acres of land were cleared. Its one of those whimsical little pieces that puts children in a gleeful mood and entertains adults as well.. . Montgomery Ward & Co. JoeOndreicka It makes shopping fast and easy! Your email address will not be published. I think there is not another man in Chicago who would have spent the money I have spent in this fight with certainty that even gratitude would be denied as interest, Ward said in 1909, noting that he fought for the poor people of Chicago, not the millionaires. When the smoke had cleared, around 1866, he made his way to ChicagoAmericas fastest growing cityto work as a salesman in the wholesale department of Field, Leiter & Co., the precursor to Marshall Field & Co. SAVE TODAY Registered in England and Wales. Stephen Gass, President considers this to be a very fine international auction and it includes an exceptional collection of American, European and Russian artwork The auction includes paintings, drawings and many . Farm Progress Show annually hosts more than 600 exhibitors displaying new farm equipment, tractors, combines and farm implements; seed and crop protection products; and many additional farm supplies and services. Want to know more about Montgomery Ward? It was launched in 1872 with a single-sheet catalog offering 163 items! Attachments Currently no attachments available. Note: If you'd rather not fill out this form, or the form isn't working for you, you can also order a free catalog by calling Montgomery Ward at 1-877-784-2836 or by emailing the company. It seemed Id always been a loser.. Ward also believed that by eliminating intermediaries, he could cut costs and make a wide variety of goods available to rural customers, who could purchase goods by mail and pick them up at the nearest train station. Catalogue No. Earlier in the 1930s, Avery also oversaw the hiring of Anne Swainson as the director of the companys new Bureau of Design. But what could a little reindeer teach children?. . Youve got to admire a business thats run on the square, read an intro page to Wards 1916 catalogue. While making a measly salary as a copywriter, May had at least developed a reputation in the office for his funny poems and limericks, and thus he was called upon, in January of 1939, to start brainstorming a kids book for the following Christmassomething to replace the expensive holiday coloring books that Ward had been buying from other dealers. and how limitless its inventory could become. Your email address will not be published. City of Chicago, ward 8 204. Reindeer? Unlike Sears-Roebuck (which was a partnership between Richard Sears and Alvah Roebuck), the name Montgomery Ward referred to just one manAaron Montgomery Ward: Godfather of Mail Order. Montgomery Ward & Co., Montgomery Ward. Most Americans are familiar with perhaps the most notable creation to come from Montgomery Ward in the 1939 holiday season, with company copywriter Robert Mays creation of a certain red-nosed reindeer named Rudolph. on February 23, 2016. There are no access restrictions on the materials for research purposes, Thank you. Immediately upon the appearance of a new vogue, it is designed in Montgomery Ward stores and will be sent at once to Henderson and Evansville, as well as other stores of the Montgomery Ward chain., [Left: Exterior of a new Montgomery Ward store in Mineral Wells, TX, 1929. By the beginning of the 20th century, Wards catalog had more than 3 million subscribers to its mailing list. Suddenly I had it! Like Robert May, though, her enormous success with the company didnt lead to considerable individual notoriety or bigger and better things. Bottom Left: Seven female employees prepare for an office party in 1929. CHM, ICHi-173785. Below: Christmas shopping scenes, 1971, inside Wards store on State Street in Chicago (which had been converted from an early department store known as The Fair)]. Number, American Heritage Center, University of Wyoming. . something to help Santa find his way on a night like this. Private Company. Mr. Ward's idea was to develop an organization to sell merchandise of nearly every sort directly to the customer. Montgomery Ward Catalog, 1928 Dates Created: 1928 Conditions Governing Access This collection is open for research. But that was the final bow. The bulk of mail order house, retail store and warehouse jobs are therefore closed [to them]., [While selling uniforms for Victory Workers in its own catalog, Montgomery Ward faced rising pushback from its employees, as seen in the 1944 strike outside the Chicago warehouse, pictured above.]. Buy now, pay later with low monthlypayments. Its offerings were popular with Americans at every economic level and were backed by the company slogan, satisfaction guaranteed or your money back, an industry first. On its deathbed, Montgomery Ward should be saluted for the contribution it has provided Chicago and its customers throughout the United States during its tenure. Upon its completion, it was declared one of the largest man-made structures in the world, with its miles of chutes, conveyor paths, and hallways. We imitate no one., [Montgomery Ward promotional card from the 1893 Columbian Exposition in Chicago]. The company once boasted more than six hundred stores but since 2004 is exclusively an online retailer. Created with WordPress. Born in Chatham, New Jersey in 1844, Ward was the working class son of a cobbler. Cunning tricks dont go here any more than downright dishonesty. . . My reward is knowing that every year when Christmas rolls around, Rudolph still brings that message to millions, both young and old. Robert L. May, copywriter at Montgomery Ward and creator of Rudolph the Red-Nosed Reindeer, quoted in 1975. In 1889, the same year Ward and Thorne finally opted to incorporate the business, the firm topped the $2 million sales mark for the first time and commissioned a new eight-story headquarters on a prime plot along Michigan Avenue. By the 1880s, Montgomery Ward was widely known as the largest and most reputable mail order house in the country. With George B. Everitt now in the role of president, Wards again hoped to paint itself as the classier alternative to Sears. Your email address will not be published. By 1904, the company had grown such that three million catalogs, weighing 4 . The new team got off to a soaring start in the Jazz Age, pulling Ward & Co. out of an inflation-based slump and riding dominant fashion, auto part, and radio sales to $10 million profitsnearly catching up with Sears. Montgomery Ward wasnt exactly going down like a lead balloon, though. Please turn it on so that you can experience the full capabilities of this site. I wondered about what kind of animal it should be, May wrote. Blog, Rural America Shops by Mail That kind of principle cant be beaten., [Many big stores rolled into one lie in your lap as you read this, read the intro to the 1916 Ward catalogue], [The shipping rooms of the Chicago Avenue complex, circa 1920]. Sales Catalog, Fall & Winter, 1894 Add to Set Contact us About this Summary In 1872, Montgomery Ward & Company launched America's first general mail order company. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card. Sales Catalog, Fall & Winter, 1894 / page 236, Montgomery Ward & Co. Others would follow. It was a single page long, basically a price list with ordering info. . Holabird Americana published February 2022 Auction Catalog on 2022-02-01. . [Above: Wards 1960 catalog and a store promotional photo from 1963. In 1872 he founded Montgomery Ward & Company, which became nationally known.. Ward, a young traveling salesman of dry goods, was concerned over the plight of many rural . Montgomery Ward is the legacy of over 140 year old catalog and department store. 55, Spring and Summer 1894, Chicago. To Averys credit, he also knew how to recruit talent, cut costs, and trim fatincluding the closure of more than 100 underperforming retail stores. The first commercial version of the Rudolph book was published by Christmas of that year, and by 1949, cowboy singer Gene Autry had scored a big hit with the first rendition of the Rudolph the Red Nosed Reindeer songwritten by Robert Mays brother-in-law Johnny Marks. (1880) - Feedback left . 135 (1941), The Originators of the Mail Order Business (Montgomery Ward ad) The Inter Ocean (Chicago), May 19, 1901, Earnings in the Mail Order Business Printers Ink, March 5, 1914, Montgomery Ward Opens at Henderson Evansville Press (IN), August 8, 1929, Wards New Office Building to Boost City Beautiful Move Chicago Tribune, Oct 27, 1929, Rudolph the Red Nosed Reindeer is New Juvenile Fiction Hero Sedalia Democrat (MO), Dec 10, 1939, United States vs. Montgomery Ward & Co. U.S. District Court for the Northern District of Illinois 58 F. Supp. . All Rights Reserved. Meanwhile, the mail order businessnow 40% of the companys saleswas slowly sinking. . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2021 Chicago History Museum. Advertisement broadside of Montgomery Ward & Co. located at Michigan Avenue and Madison and Washington Streets, 1899, Chicago. Light . . Back to home page Return to top. He had a gift of extraordinary clarity. Very Good condition. Sears was the front runner and the most successful company at this venture, although Montgomery Ward, Gordon-Van Tine, Aladdin and a few others also tried their hand at it as well. Ward & Co., like most big companies of the time, was blindsided when the economic bubble burst at the end of the 1920s. Want to know more about Montgomery Ward? Every season Montgomery Ward features a variety of new and exciting products in our online catalog. Montgomery Ward, the world's first general merchandise mail-order business, issued its first single sheet catalog in 1872. We carry the goods in stock and are the only firm who can honestly say so. That kind of principle cant be beaten., The difficulties one sees ahead should only encourage him to put his head a little higher in the air and walk more firmly and courageously,, The president [Merseles] and I just didnt get along,, He wanted to use retail stores as an outlet for surplus goods. 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One of those whimsical little pieces that puts children in a gleeful mood and entertains adults as well.. basically. Company launched America 's first general merchandise mail-order business, issued its first single sheet catalog 1872! In settling the Ohio wilderness, hundreds of acres of land were cleared, hundreds of acres of were... Joeondreicka it makes shopping fast and easy, you cant get anything but a square deal it makes shopping and. Teach children? 447 different designs, from the 1893 Columbian Exposition in ]. Catalogs to get the first look at new products, special sales and other promotions D. Claudia Thompson in.... And old it was a single card 3-4 weeks to arrive below to though... Use as a trusted citation in the role of president, and the aforementioned general Robert Wood! Employees prepare for an office party in 1929 front-running company and the published 1790 schedules 4! 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